Hothead McCain

Over on TalkingPointsMemo, David Kurtz brings up the Obama camp's new line of attack branding McCain as a "reckless hothead," and asks "does it have a chance of working?"

I say the answer is yes - it has a chance of working. I'm not saying it will work, and I'm not saying it's the best message ever. But it has a definite chance of working, for a few reasons.

First and foremost, it's consistent with the way the public already views McCain. Other memes, which should be more damaging - the Bush III meme, especially - require a bit of swimming upstream. For years, McCain has held the title of Maverick in the eyes of the public and the press. And, while he no longer deserves that title, it will take a lot to convince low-information voters of that fact.

Whereas, with the trigger-happy meme, it goes in lock-step with everything we know about the man. Even what we (and by we, I mean the press & the electorate) like about him. It is one thing that is consistently true all the way back down the narrative line. Now, Obama doesn't have to trot out a bunch of Phillip Butlers the way the Swift Boaters did in '04 or talk about the C-word if he doesn't want to get his hands dirty. There's plenty of poorly chosen one-liners, Senate floor tantrums and Iraq War grandstanding that will do the job just fine.

And secondly, it subtly ties McCain in with Bush - in a way that's much more effective than hammering home "Bush's Third Term" over and over again. It's effective because it plays on the same emotions - the war fatigue, the sense that Americans are dying for our president's (vice president's?) whim.

If Team Obama gets this point across, then the only card McCain has available to him will backfire sensationally. Every time he tries to talk about judgment, experience, the 3am phone call, he will be undermined by his own carefully-nurtured narrative. At least, there's a chance of that.